JAY WARD
Marketing & Creative Leader
I’m a communicator at heart — a leader, motivator, and bridge-builder. Connecting the vision and strategy of the executive team seamlessly with creatives, I specialize in overall marketing leadership—ensuring team development and brand continuity to drive profitable action.
Creative Vision + Strategic Execution
The right marketing doesn’t just promote—it transforms. Together, rooted in clarity and strategy, we can elevate your brand, deepen audience connection, and turn attention into measurable growth. With the right approach, marketing becomes the engine that fuels both influence and income.
Internal Excellence + Outward Clarity = Lasting Growth
I hone internal efficiencies through creative team development and AI integration while crafting outward-facing brand strategies and messaging that win attention, grow clientele, and boost revenue.
About me
I LEAD TEAMS to create SALES AND ROI-FOCUSED MARKETING.
As a seasoned CMO, Creative Director, and Agency Owner with over 20 years of experience leading high-performing teams, I’m inspired to empower businesses to discover and express their unique voice, highlighting the innate value of their brands and team members to scale revenue, generate successful marketing campaigns, and enrich the lives of all involved.
PEOPLE
As a manager, I’m deeply committed to the growth and wholeness of my team—not just professionally, but personally. I believe in mentorship that cultivates both skill and character, fostering a culture where people feel seen, supported, and empowered to thrive. My drive is to lead with empathy, encourage with purpose, and invest in the long-term flourishing of those I lead.
PURPOSE
As CMO, my purpose goes beyond driving campaigns—it’s about shaping brands with integrity, creativity, and meaningful impact. I strive to build messaging and experiences that reflect the honorable character of the companies I represent, ensuring they serve not just market goals, but the real needs of clients and communities. My aim is to elevate brands that bring lasting value, inspire trust, and contribute something good to the world around them.
PROMOTER
With deep experience across broadcast, print, digital, and data-driven media—including OTT, paid-social, and geo-targeted display—I lead marketing efforts that are cohesive, adaptive, and performance-minded. As CMO, I prioritize seamless cross-platform alignment, ensuring every message, no matter the medium, supports the brand’s identity and strategic goals. The result is consistent storytelling that cuts through noise and delivers results.
15+
Years of
Experience
100's
Clients
1,000's
Projects
A GLIMPSE
CLIENTS & PROJECTS
30/10 WEIGHT LOSS FOR LIFE
How did you sleep?
MATTRESS DEPOT USA
FTS EXCAVATION
LEGO
KIEL MORTGAGE
services
What i do
Brand Strategy & Development
I don’t just build brands—I help uncover and illuminate their identity. Through a process rooted in discovery, clarity, and intentional storytelling, I guide organizations in shaping authentic brand identities that connect emotionally and differentiate strategically. With experience across industries, I align messaging, visuals, and voice to both market demands and internal culture—creating brand platforms that not only look sharp, but lead to lasting growth.
Audience & Marketing Analytics
Great marketing begins with knowing your audience—and I dive deep into the data to understand who they are, what they value, how they behave, and where they consume their information and entertainment. With audience segmentation, performance metrics, and customer journey mapping, I craft campaigns that convert—turning numbers into narratives that fuel strategic decision-making and client growth and retention.
Demand Generation
Demand generation isn’t just about getting attention—it’s about sustaining interest and guiding prospects through a compelling journey. I design full-funnel programs that blend insightful messaging, timely outreach, and AI-backed targeting to generate high-converting leads. With a strong relational focus, I collaborate closely with both sales teams and clients to ensure the campaigns resonate authentically and deliver measurable growth.
Empower Sales Team
Sales teams thrive when they have clarity, confidence, and consistent messaging. I develop targeted content, lead-gen strategies, and provide messaging that give sales teams what they need to move conversations forward. By bridging creative strategy with sales goals, I help teams close with confidence—because they’re telling the right story to the right people at the right time.
AI Integration
I leverage AI as a strategic partner in the creative process—bringing clarity to customer behavior, campaign timing, and content effectiveness. My oversight ensures AI tools are aligned with brand voice and relational goals, so data doesn’t just drive decisions, it enhances them. This balance of innovation and empathy results in marketing that is both smart and deeply human.
Campaign Creation
Every campaign I lead begins with discovery—not just about goals and KPIs, but about what truly matters to the client and their audience. With years of experience crafting campaigns that drive measurable results, I bring a relational mindset to strategy and execution. The result is creative that faithfully reflects the brand's mission (and people) while driving and engaging prospects throughout the sales funnel. Leading to revenue and inspired clients who feel genuinely honored and served.
Team Management
I lead and align creatives with sales and executive teams by managing strategy, communication, and overseeing all areas of campaign development. Additionally, pursuing the advancement and personal enrichment of the crew; ensuring all marketing efforts directly support revenue goals and overall betterment of the organization.
Sales Closing
My greatest asset lies in the ability to communicate with clarity, empathy, and purpose—building trust and momentum with both clients and internal teams. I thrive in relational sales environments, where understanding a client’s vision, challenges, and goals is just as important as delivering compelling creative. I help clients feel seen, heard, and understood—turning projects into partnerships. The goal: foster loyalty, drive revenue, and position both company and clients for ongoing growth.
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